PRIVACY & POLICY

Last updated: 29th April 2024

Kalakaarpanti Studios Private Limited (“we,” “our,” or “us”) is deeply concerned about your privacy and we take this concern very seriously. This Privacy Policy (“Privacy Policy”) sets out how we collect, process, use, and may disclose your data when you use our mobile application and its versions (“App”). The App is referred to as “ApnaArtist”. References to “we”, “our” or “us” or the “Company” shall mean the Platform and/or Kalakaarpanti Studios Private Limited. Any references to “you”, “your” or “user” shall mean any person or entity using ApnaArtist. We will not use or share your information with anyone except as described in this Privacy Policy.

This Privacy Policy is a part of and is to be read with the Terms of Use (“Terms”). By using ApnaArtist, you agree to the terms and conditions of this Privacy Policy. You also consent to our use and disclosure of your Personal Information (as defined below) in the manner described in this Privacy Policy. The capitalized words used in this Privacy Policy but not defined herein, shall have the meaning given to such words in the Terms. If you do not agree with the terms and conditions of this Privacy Policy, please do not use ApnaArtist.

**The information we collect and how we use it**

| **Information We Collect** | **How We Use It** |

|—————————–|——————–|

| **Log-in Data.** User ID, mobile phone number, password, gender, and IP address. We may collect an indicative age range which tells us that you are of the appropriate age to access ApnaArtist and certain features of ApnaArtist (collectively, “Log-in Data”). | – To set up and facilitate log-in to a user account on ApnaArtist; – To notify you about changes to ApnaArtist, including this Privacy Policy; – To facilitate communication through ApnaArtist, phone, and email, including the provision of user support and enablement of services; – To enforce our terms, conditions, and policies and any of our rights, or the rights of our affiliate companies, or other users of ApnaArtist; – To develop new services and improve the existing services and ApnaArtist and integrate user feedback and requests; – To provide language and location-based personalization; – To administer ApnaArtist and for internal operations, including troubleshooting, data analysis, testing, research, security, fraud-detection, account management, and survey purposes; – To better understand how you use and access ApnaArtist and to improve the user experience on ApnaArtist; – To pseudonymize and aggregate your information, including Personal Information, for conducting user demographic analysis on items such as region, phone model, operating system platform, system language, and the ApnaArtist version in order to better understand how our users are using ApnaArtist; – To pseudonymize and aggregate your information, including Personal Information, for collection of web and account traffic statistics of what content and services are used when users access third-party services on ApnaArtist; – To upload or create replicable profiles on associated/sister platforms operated by us or the Group; – To assess the effectiveness of and improve advertising and other marketing and promotional activities. |

| **Content You Share.** This comprises all of the information you make available to other users via ApnaArtist, comprising such as: <ul><li>Information about you or relating to you that is voluntarily shared by you on ApnaArtist, including without limitation, any quotes, images, political opinions, religious views, profile photo, user bio and handle, inter alia.</li> <li>Any posts that you make on ApnaArtist.</li></ul> | – To set up and facilitate log-in to a user account on ApnaArtist; – To notify you about changes to ApnaArtist, including this Privacy Policy; – To facilitate communication through ApnaArtist, phone and email, including the provision of user support and enablement of services; – To enforce our terms, conditions, and policies and any of our rights, or the rights of our affiliate companies, or other users of ApnaArtist; – To develop new services and improve the existing services and ApnaArtist and integrate user feedback and requests; – To provide language and location-based personalization; – To administer ApnaArtist and for internal operations, including troubleshooting, data analysis, testing, research, security, fraud-detection, account management, and survey purposes; – To better understand how you use and access ApnaArtist and to improve the user experience on ApnaArtist; – To pseudonymize and aggregate your information, including Personal Information, for conducting user demographic analysis on items such as region, phone model, operating system platform, system language, and the ApnaArtist version in order to better understand how our users are using ApnaArtist; – To pseudonymize and aggregate your information, including Personal Information, for collection of web and account traffic statistics of what content and services are used when users access third-party services on ApnaArtist; – To upload or create replicable profiles on associated/sister platforms operated by us or the Group; – To assess the effectiveness of and improve advertising and other marketing and promotional activities. |

| **Information we receive from other sources.** We may also be working closely with third parties (including, for example, business partners, sub-contractors in technical, analytics providers, search information providers) and may receive information about you from such sources. Such data may be shared internally and combined with data collected on ApnaArtist. | – To set up and facilitate log-in to a user account on ApnaArtist; – To notify you about changes to ApnaArtist, including this Privacy Policy; – To facilitate communication through ApnaArtist, phone and email, including the provision of user support and enablement of services; – To enforce our terms, conditions, and policies and any of our rights, or the rights of our affiliate companies, or other users of ApnaArtist; – To develop new services and improve the existing services and ApnaArtist and integrate user feedback and requests; – To provide language and location-based personalization; – To administer ApnaArtist and for internal operations, including troubleshooting, data analysis, testing, research, security, fraud-detection, account management, and survey purposes; – To better understand how you use and access ApnaArtist and to improve the user experience on ApnaArtist; – To pseudonymize and aggregate your information, including Personal Information, for conducting user demographic analysis on items such as region, phone model, operating system platform, system language, and the ApnaArtist version in order to better understand how our users are using ApnaArtist; – To pseudonymize and aggregate your information, including Personal Information, for collection of web and account traffic statistics of what content and services are used when users access third-party services on ApnaArtist; – To upload or create replicable profiles on associated/sister platforms operated by us or the Group; – To assess the effectiveness of and improve advertising and other marketing and promotional activities. |

| **Log Data.** “Log Data” is information that we automatically collect when you use ApnaArtist, whether through the use of cookies, web beacons, log files, scripts, including, but not limited to: <ul><li>technical information, such as your mobile carrier-related information, configuration information made available by your web browser or other programs you use to access ApnaArtist, your IP address and your device’s version and identification number;</li><li>information about what you have searched for and looked at while using ApnaArtist, such as web search terms used, social media profiles visited, mini applications used, and details of other information and content accessed or requested by you while using ApnaArtist;</li><li>general information about communications on ApnaArtist, such as the identity of a user that you have communicated with and the time, data and duration of your communications; and</li><li>metadata, which means information related to items you have made available through ApnaArtist, such as the date, time or location that a shared photograph or video was taken or posted.</li></ul> | – To set up and facilitate log-in to a user account on ApnaArtist; – To notify you about changes to ApnaArtist, including this Privacy Policy; – To facilitate communication through ApnaArtist, phone and email, including the provision of user support and enablement of services; – To enforce our terms, conditions, and policies and any of our rights, or the rights of our affiliate companies, or other users of ApnaArtist; – To develop new services and improve the existing services and ApnaArtist and integrate user feedback and requests; – To provide language and location-based personalization; – To administer ApnaArtist and for internal operations, including troubleshooting, data analysis, testing, research, security, fraud-detection, account management, and survey purposes; – To better understand how you use and access ApnaArtist and to improve the user experience on ApnaArtist; – To pseudonymize and aggregate your information, including Personal Information, for conducting user demographic analysis on items such as region, phone model, operating system platform, system language, and the ApnaArtist version in order to better understand how our users are using ApnaArtist; – To pseudonymize and aggregate your information, including Personal Information, for collection of web and account traffic statistics of what content and services are used when users access third-party services on ApnaArtist; – To upload or create replicable profiles on associated/sister platforms operated by us or the Group; – To assess the effectiveness of and improve advertising and other marketing and promotional activities. |

| **Cookies.** Our Platform uses cookies to

 distinguish you from other users of our Platform. This helps us to provide you with a good user experience when you browse our Platform and also allows us to improve the Platform. We collect the cookie data from the cookies on your device. | – To set up and facilitate log-in to a user account on ApnaArtist; – To notify you about changes to ApnaArtist, including this Privacy Policy; – To facilitate communication through ApnaArtist, phone and email, including the provision of user support and enablement of services; – To enforce our terms, conditions, and policies and any of our rights, or the rights of our affiliate companies, or other users of ApnaArtist; – To develop new services and improve the existing services and ApnaArtist and integrate user feedback and requests; – To provide language and location-based personalization; – To administer ApnaArtist and for internal operations, including troubleshooting, data analysis, testing, research, security, fraud-detection, account management, and survey purposes; – To better understand how you use and access ApnaArtist and to improve the user experience on ApnaArtist; – To pseudonymize and aggregate your information, including Personal Information, for conducting user demographic analysis on items such as region, phone model, operating system platform, system language, and the ApnaArtist version in order to better understand how our users are using ApnaArtist; – To pseudonymize and aggregate your information, including Personal Information, for collection of web and account traffic statistics of what content and services are used when users access third-party services on ApnaArtist; – To upload or create replicable profiles on associated/sister platforms operated by us or the Group; – To assess the effectiveness of and improve advertising and other marketing and promotional activities. |

**Contact Information**

If you have any questions about this Privacy Policy, please contact us at:

Email: care@apnaartist.com

Address: NO. 44/2, 14TH B, CROSS, SARAKKI, JP NAGAR, 1ST PHASE, J P Nagar, Bangalore South, Bangalore, Karnataka – 560078, India